Sell Your Home Without an Agent — And Do It Right
You can sell your home without a real estate agent—but there’s a right way and a risky way. At Pixel Properties, we believe sellers should have all the facts before they jump in and if we aren't right for you, why not sell it youself! That’s why we created this comprehensive For Sale By Owner (FSBO) Guide—a free, no-fluff resource to help you price, prep, market, and close like a pro.
Whether you’re a seasoned DIYer or just exploring your options, this downloadable guide walks you through everything you need to know—from pricing and photography to legal risks and safety.
What’s Inside the FSBO Guide
Selling your home solo means more responsibility—but also more control. This free, 60+ page guide gives you answers to the questions FSBO sellers wish they had known upfront:
Pricing & Valuation
How do you determine true market value? Are online estimates accurate—or dangerous? Will your pricing strategy attract buyers… or drive them away?
Home Preparation
What do buyers really notice when touring a home? Is your home “show ready,” or just lived-in? What tiny details instantly turn buyers off?
Marketing & Exposure
Where should you actually list your home? Are your photos stopping the scroll—or getting skipped? What marketing mistakes keep FSBO homes from selling?
Lead Capture & Follow-Up
Why do buyers ghost FSBO sellers so often? How fast should you respond to leads? Are you losing real buyers because of slow follow-up?
Safety & Security
Do you know who’s walking through your home? Is your family protected during showings and open houses? What are the biggest safety risks FSBO sellers overlook?
Negotiations & Contracts
Do you know what’s hiding in the fine print of an offer? How do you negotiate repairs or multiple offers like a pro? What contract clauses could cost you thousands?
Legal Compliance
What must you legally disclose before a sale? Are you using the right state-approved forms? Could a simple mistake open you up to lawsuits?
Final Steps & Post-Sale Tasks
What happens after closing day? Have you handled utilities, insurance, and taxes correctly? Will your buyer walk into a clean, confident handoff—or a post-sale mess?
Have Questions?
You're not alone — selling your home without an agent brings up a lot of them.
Whether you’re wondering how the guide works, what the AI assistant can do, or if FSBO is right for you at all — we’ve got answers. Scroll through the FAQs or reach out directly if you're ready to talk strategy.
What’s included in the FSBO Guide?
The guide walks you through everything you need to sell your home without an agent — from pricing, prep, and marketing to safety, legal compliance, negotiation strategies, and post-sale checklists. It’s like having an agent’s playbook in your hands.
What is the AI assistant and how do I use it?
You’ll get free access to a custom-trained GPT assistant built by Ray Ellen, trained on the full FSBO process. You can ask it real-time questions like, “How do I price my home?” or “What should I include in my disclosure?” — anytime, anywhere.
Is this just a sales pitch to get me to list my home?
Not at all. This guide is built to help you go FSBO the right way — with transparency, safety, and strategy. That said, if you do decide to list, we’d love to help you finish the job with even more support.
Who is this guide for?
This guide is designed for anyone considering selling their home without an agent — whether you're fully committed to FSBO, just researching your options, or somewhere in between.
What if I decide FSBO is too much work?
That’s totally okay — most FSBO sellers realize at some point that having a pro in their corner can make all the difference. If and when you’re ready, the Pixel Properties team is here to help take the stress off your plate. We are just a phone call or a text message away!
Is the AI assistant available 24/7?
Yes! You can access the AI anytime to get answers, checklists, or suggestions while you're working on your sale — whether it’s midnight on a Tuesday or during your lunch break.
Do I need any tech experience to use the assistant?
Nope. If you can type a question like “How do I hold an open house?” or “What goes in a property disclosure?” — the assistant will guide you step-by-step in plain English.
Is there any cost to use the guide or assistant?
Nope. It’s 100% free — just a value-packed resource from Ray Ellen and the Pixel Properties team to help homeowners feel more confident, capable, and informed.
Sell Your Home Like a Pro — Even Without One
Download the complete For Sale By Owner Guide and unlock free access to a custom-trained GPT assistant built by Ray Ellen to help you sell your home smarter. Get expert insights, step-by-step checklists, and on-demand answers to your FSBO questions — anytime, anywhere.
About Ray
Ray Ellen is one of Arkansas’s most trusted real estate professionals and the founder of Pixel Properties, the state’s most innovative and client-focused real estate team. With over 17 years of experience, Ray has helped hundreds of homeowners navigate every kind of market — from booming to brutal — with creativity, strategy, and heart.
His latest innovation? A professionally trained, custom-built GPT assistant designed specifically to support FSBO sellers. Paired with this in-depth guide, it gives you access to the same strategies and knowledge the pros use — from pricing and marketing to safety and legal steps.
But here’s the truth: knowing what to do is different than doing it well. This guide gives you everything — but executing it with confidence takes time, skill, and a lot of focus. If you hit a wall, have a question, or decide you want expert help, Ray and the Pixel Properties team are here to help you finish strong.
Because whether you're DIY or ready to list, real estate should feel empowering — not overwhelming.
Get the Free FSBO Guide + AI Assistant
Everything you need to sell your home like a pro — without hiring one.
Download the complete FSBO Guide and unlock free access to a custom-trained GPT assistant built by Arkansas real estate expert Ray Ellen. This is expert-level advice, 24/7, on your terms.
No pressure. Just powerful support. And if it is ever too much, we are just a phone call away.
